Sep 13, 2021How to Best Utilize YouTubeToday, YouTube is among the best social media platforms. Statistics indicate that one can find approximately 149 billion videos with different types of content . This situation has led to stiff competition in rankings. …Justin Shimoon2 min readJustin Shimoon2 min read
Aug 11, 2021Small Business Marketing ResourcesThere are many useful small business marketing resources available. Marketing is the process of promoting and selling your products or services to consumers. In most businesses, marketing is a key factor on which the business’s success depends. This article reviews some useful marketing resources designed for small businesses. Small Business Development Center Marketing Resources If you…Justin Shinmoon2 min readJustin Shinmoon2 min read
Jul 14, 2021How to Better Utilize Facebook AdsMany businesses have been able to become successful off the back of Facebook’s advertising system. However, some businesses don’t know how to become successful on Facebook. Rather than sticking with what businesses know about traditional advertising, they need to break out of their norms to fit well on Facebook. …Justin Shimoon2 min readJustin Shimoon2 min read
Jun 17, 2021How to Market Your Business on InstagramThe creation of Instagram revolutionized the art of sharing photos online. In a single month, at least 1.16 billion users are active on the website. Building an influential brand on Instagram requires a lot of hard work and innovation, but can pay off in spades. …Justin Shimoon2 min readJustin Shimoon2 min read
Apr 8, 2021How to Best Utilize Social Media as a Marketing TacticToday the world of social media is huge for almost every single company. Using social media to help drive marketing campaigns for their products, companies can grow their consumer base tenfold from what it used to be in the past. …Social Media2 min readSocial Media2 min read
Feb 3, 20215 Compulsory Content Marketing Channels to Use in 20215 Compulsory Content Marketing Channels to Use in 2021 A new year always presents fresh possibilities for content marketers. This year, businesses should move their marketing endeavours in a positive direction to attain accurate audiences. Most content marketers spend most of their time on content creation and leaving less time on…Justin Shimoon2 min readJustin Shimoon2 min read
Dec 16, 2020The Importance of Agility in Digital MarketingAlthough digital marketing has precise goals that have not changed over the years, the methods of pursuing these goals keep on changing. Marketers are required to distribute content across various new technologies and implement marketing campaigns in real-time. For digital markets to remain competitive in the ever-changing landscape, they should…Digital Marketing2 min readDigital Marketing2 min read
Nov 10, 2020The Role of Digital EntrepreneursThe role of digital entrepreneurs is changing in the post-pandemic world with more opportunities available to them. This means those that are interested in entrepreneurship will have more opportunities without the start-up costs that once might have prevented them from getting started. …Digital2 min readDigital2 min read
Jul 29, 2020The Emerging Social Media Trends You Need to KnowSocial media is changing, especially for businesses. In the past, it was expected that a company’s social media feeds could stand apart. The work was about creating an account that was true to your brand and spoke to the ideas your company needed to promote. …Social Media2 min readSocial Media2 min read
Apr 28, 2020Four New Business Metrics To Focus On In 2020Out of all the measurable metrics available to a business, marketing metrics are often the most confusing as many managers and sales teams have never run a digital campaign before and so are not aware of the many benefits digital marketing metrics can bring to their departments and businesses as…Business6 min readBusiness6 min read
